John Jacobs

John Jacobs is co-founder and the Chief Creative Optimist of The Life is good Company. The Boston-based lifestyle brand spreads the power of optimism and helps kids in need by donating 10 percent of its net profits to The Life is good Kids Foundation. Jake, Life is good's iconic hero with the contagious smile, teaches men, women and kids that optimism is fun, healthy, and empowering.

John created his first poorly spelled and crudely drawn book at the age of five. He's been writing and drawing ever since, graduating from the University of Massachusetts in 1990 with dual degrees in English and Art. He immediately began designing and selling t-shirts after college and worked as a substitute teacher to supplement his income during Life is good's infancy.


In 1994, with a combined sum of just $78 in the bank, John and his brother Bert officially launched Life is good. Today, Life is good products are sold by over 4,500 retailers nationwide and in 30 countries. Furthermore, Life is good has never spent a penny to advertise its products. 100% of the company's growth is attributable to consumer word-of-mouth. Bert, John, and The Life is good Company are living proof that "Optimism can take you anywhere."


Life is good focuses on forging meaningful, emotional connections, and relies heavily on its community of optimists to build its brand. Because Life is good considers kids its ultimate source for inspiration, the company is committed to helping kids in need through its products and through its support of The Life is good Kids Foundation. To date, the company with a positive purpose has raised $11 million for kids in need, principally through Life is good products, festivals and community fundraising efforts.


Bert and John are the youngest of six siblings from Needham, MA. They credit their mother with teaching them to face the bumps in the road with a smile. The Jacobs brothers see simplicity, humility and a sense of humor as the three keys to Life is good's continued success.


When John is not evolving the brand for future seasons, he enjoys any game under the sun, film, music, and diving into the water to catch things. He lives in his favorite sports town, Boston, with his wife Jessica, their two sons, Oskar and Oliver, and daughter Lucy.